Well folks, we’re at the end on 2014 and, oh, what a year it’s been for the world of UX/UI: icons went flat and content became cards. So, what can we expect for 2015?

ghost buttons

Ghost Buttons

These buttons, are also sometimes referred to as “empty” of “hollow” buttons, and tend to be larger than standard colored buttons. The origin of the name is pretty straight forward: they are transparent and they grab the users’ attention. Ghost buttons are fairly easy to create in graphics software, like Photoshop or Illustrator, without looking cheap. In fact, ghost buttons can give your page a touch of class and are great if you already have a design heavy page.

One thing developers should be cautious of is making sure that the button is legible on the background image. Ghost buttons might not be the best choice for everyone. For example, if you have a black and white branded photo as your background maybe you shouldn’t use a white ghost button.




Back in the day, having a great font on your website meant you most likely used it in Photoshop, and imported it as an image. Slowly, browsers started to allow visualization of more and more fonts. But they were still pretty basic.

Then, CSS evolved to the point in where you could import and use any font that was cross-browser friendly – a big caveat for a while. Also, really nice fonts were expensive but that too is gradually changing. Type kits are becoming more affordable or free, like Google Fonts, which gives designers working with a smaller budget to add interesting typography to their sites.

Mega image

Large Background Images

While this isn’t a new trend, it is something that more and more designers are incorporating into their web designs, especially for home pages. This is one of the easiest ways to brand your site and make it stand out in the crowd. Think of it like a billboard: bold imagery and concise, powerful content. The issue with going this route is choosing the right image. A well-known conversion killer is stock photography, and the mega image trend requires companies to invest in high-quality, original photography. With a renewed focus on how photography impacts conversions, the mega image trend has eliminated one of the long-time conversion faux pas.


Personalized UX

The use of cookies to help serve the most relevant content to repeat visitors is nothing new, both Netflix and YouTube use cookies to generate their “Recently Viewed” sections. With that in mind, the possibility of large editorial site (Huffington Post, The New York Times, etc.) having a “recently read” section doesn’t sound too far off. Maybe they would hide the content you’ve already viewed to make room for the content you haven’t read yet?

What design ideas do you think will shine in 2015? Leave it the comments.