When it comes to software design and development, the details take your project from acceptable to exceptional. But before considering the details, you need to take a step back and look at the big picture. It’s imperative that you understand your over-arching goals first, then you can work through the design details later.

In this blog, I’ll get back to basics by exploring UX/UI design and its importance to the success of your software (mobile app, website, etc.).

What is UX/UI design?

UX stand for user experience, UI stands for user interface.

You may see these two items separated; however, the line is often blurred. So for now, we’ll refer to them as one unit.

Why is UX/UI important?

If users attempt to use software and don’t feel they can accomplish their end goal, they will become frustrated and leave. When it comes to apps, this departure can happen in a matter of seconds! You have very little time to make a great first impression, which is why UX/UI is so important. The right software will increase user retention and satisfaction ONLY IF you put the user first.

What are the goals of UX/UI design?

UX/UI designers have one main goal: make the software easy for the user. The user should not have to watch a tutorial on how to use the software. UX/UI designers create experiences so the users don’t have to struggle to figure out to the application and that make interaction with the software second nature.

If you want to hold on to your users, things such as signing up for an account, logging in, or contacting the company should be incredibly easy.

What is the process of UX/UI design?

  • UX/UI designers build a solid framework for the application. Typically, they use wireframes to illustrate the layout and flow of each screen, paying close attention to how the user will interact with the software. They may even go so far as create a clickable demo for testing purposes before the application design moves to the next phase.
  • After each screen has been laid out and the flow has been tested, UX/UI designers apply the next layer of design. This includes taking the wireframes and applying thoughtful design to each element and working through the details (such as deciding which drop-down transition to use). It also includes applying styles to each screen, merging the usability with company branding.

An example of great UX/UI design

Amadeus Consulting had the opportunity to build Jacks 3D, a mobile game. Our Creative Team ensured that the application worked across all mobile devices. This involved building both iOS and Android native applications (rather than one cross platform app), applying best UX/UI practices for each specific application. This way each user has the best experience possible.

This is a perfect example of how designing for the user makes for a successful application.