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Tag: "Search Engine Marketing"

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Implementing SEO into Your Marketing Strategy: On-Site Optimization

Implementing SEO into Your Marketing Strategy: On-Site Optimization

This is part two of understanding Search Engine Optimization (SEO). In this blog, I’m going to walk through some of the on-site ranking factors.

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Implementing SEO Into Your Marketing Strategy

Implementing SEO Into Your Marketing Strategy

Do you really understand what SEO is? Can you rattle off the benefits of SEO as it pertains to your business? Is your website really optimized?

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Google Victorious, FTC Drops Investigation

Google Victorious, FTC Drops Investigation

For the past couple of years, Google has been in a bit of hot water with the United States Federal Trade Commission on several different allegations that Google has engaged in anti-competitive practices. Read about the FTC’s decision to drop the investigation and what it means for search.

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Now Trending: Using Search Insights for Disease Prevention

Now Trending: Using Search Insights for Disease Prevention

Every year as flu season approaches, healthcare industry experts search for new resources for virus prevention, treatment and outbreak control. Google.org spotted a tight correlation between those who search for flu-related keywords and topics and those who actually contract the flu.

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Generating Sales Through Pay Per Click Marketing

Generating Sales Through Pay Per Click Marketing

Amadeus Consulting discusses the advantages of using search engine marketing to generate sales and how pay per click advertising can help effectively target users and clients.

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Learning AdWords Using a Google Grant

Learning AdWords Using a Google Grant

Amadeus Consulting discusses how non-profit organizations can take advantage of Search Engine Marketing through a Google Adwords Grant. Also, experienced PPC managers generally have experience in conversion optimization, which can help design and optimize a website and other web properties to help your organization better accomplish its goals

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Life and Death of a Twitter Virus: Using Google Updates

Life and Death of a Twitter Virus: Using Google Updates

Amadeus Consulting discusses how Google Updates can help your business monitor product launches as well as watch other market trends and buzz, even a virus.

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Why iPhone Apps Need App Marketing

Why iPhone Apps Need App Marketing

While creating an app and putting it on the App Store is unlikely to achieve results on its own, traditional marketing efforts can be very effective in increasing the impact of your app and ensuring its success.

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Awareness vs Search Visibility

Awareness vs Search Visibility

Amadeus Consulting discusses the difference between building awareness and building visibility and the advantage of building awareness in a search visibility and conversion strategy. Contact us today to enhance your online visibility.

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5 Website Conversions: How to Turn More Visitors into Customers – Part 2

5 Website Conversions: How to Turn More Visitors into Customers – Part 2

Amadeus Consulting’s Search Visibility Manager, Monica Valdez continues the discussion on Website Conversion. In order to help marketers take that next step with their websites: Now that you have driven people to your website, how do you get them to be customers?