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Tag: "digital marketing"

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Social Media Marketers

Social Media Marketers

Social media marketer statics that shed some light on digital strategies.

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Lead Generation that Drives Results

Lead Generation that Drives Results

Whether it be social media, paid advertisements, email marketing or SEO all of these platforms leave marketers with the difficult decision of which one provides the best ROI.

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How to Add a Caption to a Facebook Photo

How to Add a Caption to a Facebook Photo

Are you looking for fun ways to get your Facebook fans engaged? When it comes to social media for your business, posting photos to Facebook is a great way to tell your story. Posting images on your business’s Facebook page increases your brand’s engagement and visibility. In fact, photo posts receive 84% more link clicks than text [...]

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Social network accounts can be used to register for an account in third party websites Sign in using Application Program Interface

Should Websites Only Offer Social Sign In?

Is it good practice for web developers replace the e-mail registration feature with API social sign up feature? What are the risks and benefits?

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An image of Google logo with the subtitle Image that is shown on the main page of the Google Image Search Engine

Google Image Search Update: Effects on SEO and Visibility

Explore the effects that the new user interface update of the Google Image Search has on search engine marketing and optimization.

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Mastering the Art of Successful LinkedIn Company Profiles

Mastering the Art of Successful LinkedIn Company Profiles

More and more professionals are realizing the value of a solid LinkedIn profile these days and that trend has steadily caught on for businesses as well. Unlike other forms of social media, LinkedIn is designed from the ground up to show your company’s strengths, highlight its prevailing skills, and…

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Introducing: The Amadeus Consulting 2013 Challenge

Introducing: The Amadeus Consulting 2013 Challenge

If our dedication to New Year’s resolutions tends to fizzle after a couple weeks, and if it is hard to choose just one initiative to commit to, a unique resolution for each of the twelve months seems like a more attainable feat. Therefore, we are going to set a new digital marketing resolution for each month of 2013, focusing on the small, but important initiatives that create a winning online strategy.

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Now Trending: Using Search Insights for Disease Prevention

Now Trending: Using Search Insights for Disease Prevention

Every year as flu season approaches, healthcare industry experts search for new resources for virus prevention, treatment and outbreak control. Google.org spotted a tight correlation between those who search for flu-related keywords and topics and those who actually contract the flu.

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Why Companies Fall Short With Digital Content Creation and How You Can Avoid the Pitfalls

Why Companies Fall Short With Digital Content Creation and How You Can Avoid the Pitfalls

Blogs, social media and current website content are all excellent ways to market you company; however, without proper planning and execution, you won’t get a return on your investment.

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How to Integrate Digital with Traditional PR and Events

How to Integrate Digital with Traditional PR and Events

PR and Event Marketing are really important traditional types of marketing campaigns. Digital marketing can be integrated with these traditional types to have a well-rounded marketing mix that skyrockets your brand to the top of your target audience’s mind.