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Tag: "Conversion Rate Optimization"

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Conversion Rate Optimization: Building Conversations that Convert

Conversion Rate Optimization: Building Conversations that Convert

The key to increasing conversion rates is to create a strategic conversation that motivates your visitors to take action. Clixo’s Master of Clickability Matt Dombrow provides a simple formula for understanding the needs of your visitors in order to develop fruitful conversations on your website.

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Improve Your Website Conversion: Top 7 Conversion Tips for Calls-to-Action

Improve Your Website Conversion: Top 7 Conversion Tips for Calls-to-Action

Amadeus Consulting’s conversion rate optimization team discusses the quick-hits that lead to better results for your call-to-action phrases.

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Industry Spotlight: Leisure Products Tech Trends

Industry Spotlight: Leisure Products Tech Trends

All in all, the leisure products industry (which includes companies engaged in the manufacturing of consumer-oriented photographic equipment, sporting goods, camping equipment, RVs, bicycles, musical instruments, games, computer games and consoles) has increased about 17 points over the year in the stock market. This puts these companies in a great position to increase their growth. Technology is a great way to improve efficiencies, increase awareness, and improve upon the bottom line. Leisure companies are using new technologies like ecommerce platforms, CMS platforms, mobile, social media and search visibility as a way to take advantage of the growing opportunities in the marketplace.

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Generating Sales Through Pay Per Click Marketing

Generating Sales Through Pay Per Click Marketing

Amadeus Consulting discusses the advantages of using search engine marketing to generate sales and how pay per click advertising can help effectively target users and clients.

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Learning AdWords Using a Google Grant

Learning AdWords Using a Google Grant

Amadeus Consulting discusses how non-profit organizations can take advantage of Search Engine Marketing through a Google Adwords Grant. Also, experienced PPC managers generally have experience in conversion optimization, which can help design and optimize a website and other web properties to help your organization better accomplish its goals

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5 Website Conversions: How to Turn More Visitors into Customers – Part 2

5 Website Conversions: How to Turn More Visitors into Customers – Part 2

Amadeus Consulting’s Search Visibility Manager, Monica Valdez continues the discussion on Website Conversion. In order to help marketers take that next step with their websites: Now that you have driven people to your website, how do you get them to be customers?

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Digital Marketing Metrics

SEMPO Meetup: Conversion Analytics Part Two of Two

In last week’s entry, I discussed the first three categories of Conversion Analytics, the topic of the latest SEMPO meetup with Todd Barrs of Spyglass LLC as the headlining speaker. As promised, here the final two categories are explained.

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SEMPO Meetup: Conversion Analytics Part One of Two

SEMPO Meetup: Conversion Analytics Part One of Two

Last night I attended the SEMPO / SEO MeetUp in Denver, organized by Dave Carlson of Green Chair Marketing Group. The topic of the meetup was Conversion Analytics, with Todd Barrs of Spyglass LLC as the headlining speaker. I have broken the ideas into five categories that summarize and expand on some of the issues that were presented. This blog post covers one through three.