Angry Birds may be one of the most downloaded mobile apps of all time, but users are evolving beyond slinging birds at pigs. Consumers are now using apps for a variety of purposes including grocery shopping, time tracking, playing music, engaging in social media and getting directions, just to name a few.
According to an article by TechCrunch, Flurry Analytics reports apps are dominating mobile with consumers spending 86% of their total mobile web usage time in apps in 2014 compared to 80 percent in 2013. Some apps are sophisticated and interact with accessories like the iGrill, which is a meat thermometer powered by Bluetooth that sends notification to your smartphone when your steak has reached the perfect temperature. It’s mind boggling how simple others are, like the app used solely to message friends with the word “Yo.” The eponymous app has been downloaded more than two million times according to The Wall Street Journal. The bottom line is that apps are here to stay and the mobile landscape will continue to change as wearable devices like Google Glass, the Apple Watch and Galaxy Gear gain traction.
Apps can be invaluable to businesses who get it right, but that does not mean your business should rush out and create an app for the sake of having one. Many apps go without being downloaded at all and, according to Emarketer, 20% of all apps are only opened once. A successful app must be creatively calculated to deliver an experience that is novel and/or useful to consumers.
Six key considerations when designing an app for your business:
1. Define what you are offering to your customers and how it will benefit them and, ultimately, your business.
2. Research similar apps currently on the market and offer something different or more valuable than status quo.
3. Think about your potential app from a user’s perspective. Most consumers don’t want to download apps for one time use so the value needs longevity.
4. Explore creating an app for internal business use to increase efficiency. For example, an app for sales reps to send specs back to the office while bidding out a project.
5. Find synergy with other apps. If you own a local doughnut store, you may not need an app if your business is highlighted in the Doughbot app.
6. Seek technical consultation. Professional expertise can be beneficial when making decisions like whether to make the app web based or native.
According to About Technology there are approximately 1.3 million apps in the iPhone app store. It’s going to take a good idea, careful planning and execution and effective marketing to build an app that’s a winner. If you have questions or need advice contact Amadeus Consulting at 720 564 1231 or firstname.lastname@example.org. We are an industry leader in technology solutions based in Boulder, Colorado specializing in mobile app development.