According to a recent study, over 93% of all consumers shop online for a product (or service) at least once per week; and it’s often something that they plan to purchase from a local business that very same day. Even if your business is dominating in your local area and you own 40-50% of the market share for your industry, there are countless missed opportunities each and every single day through your domain. Think about it for a moment- if you have the chance to gain the trust of 93% of all local consumers just by having a killer website, then that’s a pretty darn big deal.
Of course, nothing in business is ever that easy but we do know one thing for sure; you definitely will not gain additional customers by having an outdated, unresponsive website. Below are five key traits that every successful business website will have-
A Sleek, Modern Theme
When consumers visit your website for the first time, they expect to see a streamlined layout that’s easy to navigate with quick loading times. Now, that’s not to say that you can’t have that luxury with a website that was built five to ten years ago, but if your domain is that old then there is a good chance that it could use a modern facelift anyway. Besides, with the web turning to the trend of modules for quicker access to information and a more powerful sales presentation, this update will likely pay for itself. That’s not even taking into consideration the mobile business that you’re missing out on but not being fully compatible…but we will get to that topic in a few minutes.
Actual Customer Service
Another key trait of a successful business website is the ability for your customer to reach out for help when necessary. Thisdoesn’t mean to send them to a three year old cluttered FAQ page either…today’s shopper simply does not have time for that nonsense. Whether it’s through an online chat, live phone operators or email; consumers expect to have a means to get their questions answered quickly. Just remember; if they’re looking to make a purchase today (which amounts to around 86% of your visitors) and you don’t have an immediate answer for them, you’ve just handed a sale to a competitor.
A Regularly Updated Blog
One great way to share information with your customers is through a daily blog, but that’s not the only reason why it’s a key business trait. Blogs allow your domain to rank for thousands of different keywords naturally so as long as you’re delivering well-written content, it helps your business as much as its assists your customers. Just remember to keep your blog topics closely related to the many aspects of your industry and they will definitely pay off in the long run. If you’re still not sure what to write about, feel free to drop us an email for suggestions and we will be glad to help.
Optimized for Google
Speaking of ranking on the search engines, there are dozens of criteria that Google uses to rate your website and the vast majority of them revolve around how well you satisfy your site’s visitors. You wouldn’t think that a computer algorithm could tell the difference between a good website and a bad one, but it’s a lot easier than it seems. The technology the empowers the search engines simply looks at how many people visit your website, how long they remain there, how many pages they visit and how many comments they leave to get a pretty good overall picture of the value of your website.
A Mobile-Friendly Layout
We’ve all visited a website from our smartphone that took forever to navigate because it wasn’t mobile friendly, and chances are that you didn’t mess with that site too long unless you had no other choice. Well, just imagine how your customers feel when they want to check your store hours real quick and they realize that you haven’t optimized your website for mobile technology. If you’re guilty of this offense, then your website is missing out on an average of 60% of its visitors. Just check your bounce rate to see for yourself.
Almost Constant Updates
The final trait of a successful business website is allowing a tech company (or an internal employee) to constantly keep up with security protocols, regular backups, system updates, and other forms of maintenance that keeps your domain running smoothly. If you have ever been forced to display a logo like the one above, then you know exactly what we’re talking about when we say it’s like the “black death” for your company image. Stay current with updates and this will never be a problem.