In the world of search engine optimization, a single quality backlink from a major web presence can be more valuable than dozens of pages of content or hundreds of monthly visitors. That’s because Google not only judges you on your site’s overall performance when it comes to consumer interactions, it also wants to see who else is mentioning you when they have nothing to gain except credibility. In fact, anywhere from 50 to 75% of your overall site’s metrics can be attributed to backlinks and that’s why it’s more important than ever to build quality backlinks.
It probably doesn’t come as too much of a surprise that most small businesses have no idea where to start looking for backlinks. Don’t worry though, because we’ve reached out to some of the best back link companies in the business and combined their top ideas below-
Register on Numerous Directories
The phrase, “the best things in life are free,” definitely rings true when it comes to backlinks because there are literally thousands of directories out there in cyberspace that are designed to categorize your website down to the tiniest of details. While it does take a decent amount of time to submit the same basic information over and over again, it gives your online presence an instant kick start with hundreds of quality backlinks and just as many ways for potential customers to find you easily.
Now is probably a good time of a time as any to mention the link builder’s best friend; a password manager application program called RoboForm. Use the “custom script” function to enter all of your business’s basic data and you’ll be able to complete a large part of your directory submissions with a single click of the mouse.
Reach Out to Current Clients
Another great source for quality backlinks is through your website’s current visitors and clients. Reach out to all of your business relationships and ask them to mention you by name on their website. More often than not, they’ll be glad to help and they’ll usually let you choose your anchor text as well. If you’re looking for a fast, easy way to accomplish this, then let’s move right on along to our next topic-
Use Social Media for References
Likewise, be sure to include a backlink to your website on all of your Facebook, Twitter, LinkedIn, YouTube, Pinterest and other social media profiles. There are few sites that are more authoritive on the Internet today so these will likely end up being your top inbound links for years to come. Even if you don’t have company social media pages quite yet, backlinks from your personal pages will work just fine.
Invest in Press Releases
A well-written press release can literally turn into backlink gold because it instantly exposes your company to hundreds of news outlets around the country. There are several online services that can help with distributing your press release and the syndication alone will likely grant dozens of quality backlinks. Since this is also a great way to receive additional exposure and interview requests, it’s a fantastic marketing tool.
Publish Quality, Evergreen Content
Of course, the whole idea behind backlinks is to earn them off of notoriety alone, and the only way to do that is by giving your site’s visitors great content that answers their most important questions. A well-written blog is almost essential in the 21st century since it gives your website numerous ways to attract unique visitors, plus the fresh content will also help with a number of other criteria that Google examines as well.
Guest Blogging is a Powerful Tool
Of all the topics we’ve covered in this article, guest blogging definitely received the largest number of mixed reviews from our experts. No matter who you ask, however, it’s a great way to gain quick exposure as long as you choose the partnerships carefully. There are hundreds of guest blogging sites out there that allow authors to self-publish anything they want to…and these domains are to be avoided like the plague. As long as you’re guest blogging for high authority, high PageRank websites, it’s still a solid practice that will give your business a healthy boost.
Become the Industry Authority
As we mentioned earlier, the search engines use backlinks as a way to measure exactly how the World Wide Web feels about your little piece of cyberspace. Natural, unsolicited links should always be your primary goal and the only way to receive them consistently is to establish yourself as in industry authority. Although this may definitely seem like an uphill challenge, results can be obtained by delivering smart, enjoyable content that your visitors can appreciate. Don’t be afraid to think out of the box either; five million hits from a viral video of a demonic cat, for example, count exactly the same as five million hits from any other type of online content.