Google Algorithm Change - Image 1“Mobilegeddon” is now a thing, and it’s almost here. At least this is true according to attendees and speakers at this year’s Search and Marketing Expo (SMX) West. This is not the first time I have talked about the importance of a mobile presence, but this time I really hope you are paying attention. Google has announced that it is making changes to its search algorithm, and website mobile-friendliness is going to become a more important ranking factor; a much more important ranking factor. In other words, mobile responsive sites will have better search rankings.

So what do you do with this information? You make your website mobile friendly NOW. That’s right, not tomorrow, now. Determine if your website is ‘mobile friendly’ according to Google, run it through this test.

Google is rolling out the new algorithm April 21st so the sooner you jump on the mobile bandwagon the better. You may have a limited budget and wonder where to spend that budget most efficiently. Do you need an app? Should the app be Android, iOS or both? Look at the move to mobile friendly as an overall business decision instead of a purely SEO decision. Almost any business can be well served with a mobile friendly website, with or without Google’s new algorithm. I would recommend focusing your budget on a mobile friendly website that works well across all devices.

There are three ways to design a mobile friendly website. The ideal is to set up a mobile responsive website that automatically rearranges, hides, or displays information across a variety of devices including PCs and mobile devices. With responsive design, you can make changes in one place and show them across all platforms. Responsive design also provides a better user experience.

Another option is to create a website that serves different HTML and CSS content and formatting through the same URLs to specific devices. This option can be more complicated to maintain than a mobile responsive website but some people like this option best because you get the benefits of responsive design without a slower load time.

Google Algorithm Change - Image 2The third option is to build a separate, mobile-specific website with a different URL. This option has the fastest load time, but will also mean that you have to maintain two separate websites.

At the end of the day, go with the option that you think will work best for your needs, taking into consideration the time and resources you have available. As long as you do something to prepare for “Mobilegeddon”, you should be able to survive. If you have a site you want to make mobile friendly, give us a call!