It’s common knowledge that your company should have some sort of Twitter presence. Here are some tips on calls-to-action tweets to grow your following (it’s especially great is you have a product you are trying to promote). A study done by Optimal crunched some numbers.

Ask for a follow

Looking to grow your following on Twitter? Ask for it! Pair that with a trending hashtag that people will see and you’ll have yourself a few more followers. Highlight the reasons why people should follow you. For example, you may want to emphasize that your account will share behind-the-scenes photos from popular events or sneak peeks at new products that won’t be available anywhere else. Consider sweetening the incentive to follow with a contest or prize-related promotion.

Ask for a reply

Pose a question and give people some motivation to engage one-on-one with your tweets. Get users interested by getting personal in your Tweets. Use a conversational tone to humanize your business and make Twitter users feel comfortable responding to you via an @reply. To maximize the responses you get, combine the question with a contest or other exclusive incentives.

Ask for a download

Give people clear direction and enticement to click on the link you provide in a Tweet. Use hashtags and @handle mentions sparingly to keep clicks focused on one action: downloads. You can create a sense of urgency by including a deadline. Have a new product to promote that’s available for download? Want to generate leads with downloadable content on your site?  Promoted Tweets in timelines that explicitly ask people to download accompanied by a link increase URL clicks by an average of 13%. Promoted Tweets in search that feature this call to action also increase clicks by an average of 11%.

Ask for a Retweet

This is probably one of the easiest calls-to-action, since all it really requires the user to click a button. This is a great way to turn your “followers” into “advocates”.  You just have to always contextualize why your Tweet is worth sharing. In other words, give people something valuable in return for their Retweet, something like “Retweet for a chance to win.” Keep formatting clear and simple messages so people know exactly what you want them to do: share your message.  Promoted tweets in timelines with an ask to retweet increased Retweets by an average of 311%. While, an ask to retweet in Promoted Tweets in search increased Retweets on average by 317%.

The best performing Promoted Tweets were twice as likely to spell out the word ‘Retweet’ (instead of simply using ‘RT’) as the bottom performing Promoted Tweets. The best performing Promoted Tweets also contained the call to retweet at the beginning instead of at the end of the Tweet.

Remember, Twitter is about conversation. Reserve the calls to action above for your most action-oriented campaigns. To avoid turning people off, balance Tweets with strong calls to action with other kinds of useful and entertaining content.


There is no fool-proof method of gaining followers or building a fan-base, but these tips will definitely help. Reserve the calls to action above for your most action-oriented campaigns. To avoid turning people off. Basically, don’t be too demanding of your existing followers.

What Twitter tips do you have? Leave you insights in the comments below!