I recently heard an analogy about SEO audits being similar to getting the oil changed in your car. An SEO audit needs to be performed regularly for long-term success of your website. If your website isn’t properly optimized, you’re going to lose organic web traffic from search engine. And less search engine traffic means fewer new customers. SEO audits are great for both on-page recommendations (which I’ll get to in a minute) and off-page recommendation (which I will talk about in my next blog).
- Algorithms Changes: Search engines are constantly updating their algorithms and you need to be aware of these changes so you can make adjustments to your website’s content accordingly.
- Webmaster’s Guidelines: Webmaster tools from Google and Bing are also continually changing, so you need to make sure you are compliant. By doing things like making sure you have a sitemap and have a robots.txt file, make sure that search engines are able to crawl your site in order to evaluate your search engine performance.
- Website Errors: It is important to make sure your site does not have any error messages like those nasty 404 errors or broken links. Performing the audit will expose the errors, enabling you to redirect them and recover lost traffic.
- Titles and Meta Data: Title tags and meta descriptions are the first thing visitors will read about you when you show up in search results. It is important that they be relevant to the content of the site.
If you think you aren’t seeing the search engine traffic you’d like, talk to our Digital Marketing Team to learn how an SEO audit can improve your website’s performance.