To help navigate the digital marketing waters, we are publishing a six-part series during the month of December on the business benefits of Search Engine Optimization (SEO), Google Adwords and Google Analytics. Our goal is to give back this season by revealing some industry secrets that you can start implementing in your 2014 marketing strategy.
Digital Marketing Insights
Coming up with content for your blog can be a daunting task at times. We’ve all been there. You sit down at your computer, coffee ready, headphones on, you’re in the zone and BAM your mind goes blank. You’re just sitting there watching the cursor taunt you with its maniacal blinking. Here are some tips [...]
hese days, every business is looking for unique ways to bring more traffic to their websites. While you probably know that a blog is one of those tools, very few businesses use their public informational portal to effectively drive traffic.
Social media has the potential to kill bad customer service… or at least to level the playing field between brands and their consumers. Social media has made it possible for corporations to address customer concerns in real-time.
One of the biggest challenges businesses struggle to overcome is defining a primary goal for their websites. Creating a great user experience on your site is the result of a concrete website goal that aligns with both user and business targets. Website goals come from the reason to have a website. You want the website [...]