This article takes a look at some of the critical mistakes that domain owners make when it comes to conversion rates and keeping their customers happy.
Digital Marketing Insights
Building a good local visibility strategy is dependent on your ability to identify and reach the right audience. Who are you communicating with?
You may or may not have heard about this – but Google came out with another announcement on Monday that it is yet again updating its complicated algorithm that is dedicated, as Google’s Matt Cutts said it, “to try to find black hat web spam” and address that issue.
Last week I wrote a blog about mobile app monetization and using in-app ads to make revenue on a free app. This week – I want to talk about another advertising strategy that is emerging more and more that I like to call extreme targeting advertising.
A great mobile application is nothing without an outstanding marketing strategy. Earlier this year I wrote at length about this topic, drawing upon the fascinating story of Angry Birds’ path to the top. What I found during my research for that blog was not far from what I already know: having a top-selling mobile app in the current market is a struggle.
In October of 2012, Google released a limited beta version of a new product, Universal Analytics, an exciting new product that promises to take holistic, multi-source/multi-platform analytics to a whole other level
There is a science to developing a successful company brand. It is an important part of how consumers and potential consumers see your company, and it is a good exercise to go through. Here we outline a a few steps to follow to help you craft your company message.
Instead of simply explaining UX and SEO, I will write comprehensive narration of my own career development journey in order to provide you with the understanding of the fundamentals that make up the SEO and User Experience, and how they complement each other.
A closer look at the latest Panda update from Google and explains what types of changes and penalties that domain owners should expect.