Author Archive for Melanie Moffett

As Marketing Manager at Amadeus Consulting, Melanie Moffett is passionate about how technology is changing the world of marketing. Melanie is also very interested in how mobile technology is constantly redefining how users interact with the world. Melanie's experience and knowledge in communications and brand management has helped Amadeus Consulting and its clients succeed since joining the company in 2008.

By Melanie Moffett on January 24th, 2012

The Business Value of Mobile Apps

Amadeus Consulting’s Director of Digital Marketing, Monica Valdez, was recently interviewed for a blog article called “Should you Have an App for That?” This blog, written by Kim Willoughby from the Center for Sales Strategy, is a great article for businesses trying to understand the business case for building an app.