Author: Katie Foley

Perks: The Millennial Edition

In my last blog, I noted that while perks are important, types of perks have changed. Additionally, millennials want more from their employers. What does that “more” entail? Longevity, stability, room for growth, and challenges. Historically, millennials were known for job hopping; losing interest in one job and quickly moving on to the next. This is changing dramatically. Millennials are now interested in companies they see themselves with for the long term. They want stability, and perhaps, they have always wanted stability. The difference between millennials and previous generations is that they don’t want to just come into work...

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Perks: They Work, but Not on Their Own

If you give your employees massive amounts of “perks”, they will want to stay with your company, and be more effective employees, right? This used to be the general consensus, but times they are a changin’. Employees still like traditional perks, but the millennial generation is now more focused on quality and longevity. You may be surprised to hear that they want stability with a company that has a vision that matters to them; somewhere they can see themselves working for the foreseeable future. So let’s start with perks that employees still look for when choosing where to work...

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Domain Driven Design: Get Excited

Now that I have given you the basics in my previous blog, Domain Driven Design: Give Me the Basics where I covered Domain Driven Design (DDD) and Ubiquitous Language (UB), I want to go into the “so what”. Like I said, DDD is not a new concept, so why am I bringing it up now? Does anyone really care? Well, once you hear the benefits, you might care. Our company, Amadeus Consulting, definitely cares since they are leveraging the benefits of DDD to make projects go more smoothly, make outcomes more flexible, and increase client satisfaction. By using DDD, projects...

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Domain Driven Design: Give Me the Basics

There are a lot of headaches clients, project managers, and developers can face on any given project. Often, the developers are talking in tech jargon while the clients are talking in business jargon, and both sides lose each other along the way. This miscommunication can spill over to requirement docs. Clients ask for specific things to be included in their final product, while the tech people translate this to match the language they use to develop the project. Besides the language barriers, if developers start with the database and then write the code base, there can be a significant...

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Gamification in Marketing: Helping People “Win”

After my last blog, you now know what gamification is and the many ways it can be used in education and business. As a marketing analyst, I am going to narrow the focus and go into detail about gamification as it relates to marketing, as well as some great case studies that you will probably recognize. The oldest example of gamification in marketing is frequent flyer miles. The airline industry realized that people like to be rewarded for behavior and the best way to reward (and retain) customers was to give them free miles on the same airline. Customers...

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