Author: Katie Foley

Lookalike Audience: Expand Your Reach and Know Your Audience

You may have heard the term “lookalike audience”, most likely in connection with Facebook. Over the past few years, marketers have found this to be such a useful tool that Twitter has established a similar tool and Google has one ready to launch this year. So let’s talk about what this tool really looks like, how it works, and whether it deserves the hype. I also want to touch on some best practices and a possible concern, privacy. Whether you are using a lookalike tool through Facebook or Twitter (or soon Google), the process remains the same. You provide...

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Welcome to the Human to Human Marketing Strategy

Forget B2B and B2C, the new marketing strategy is H2H; human to human. As businesses entered the digital age, marketing departments moved away from having a real conversation with potential customers. Instead, the focus was pushing ads in front of them on as many web pages and mobile pages as possible. We left the Mad Men-era of marketing with the constant analysis of customer/client behavior, wants, and needs. We moved to “How can we get our name in front of as many prospective customers as possible?” Enter Google AdWords, reinforcing every part of this thought process. Where is the...

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Goodbye Marketing Funnel: Customer Engagement is Key

How many times have you heard, “The key is to analyze the marketing funnel”? Next time someone says this to you, ask them if they know about the Circular Customer Lifecycle. I bet a lot of people will look at you like you are crazy, but in reality, you are the one “in the know”. The marketing funnel has always been focused on the end result, the purchase. If your business is like most out there, you are thinking, “Of course I am interested in the sale, this is how my business survives!” and I am not here to...

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Mobile Search: Google Changes the Game

“Mobilegeddon” is now a thing, and it’s almost here. At least this is true according to attendees and speakers at this year’s Search and Marketing Expo (SMX) West. This is not the first time I have talked about the importance of a mobile presence, but this time I really hope you are paying attention. Google has announced that it is making changes to its search algorithm, and website mobile-friendliness is going to become a more important ranking factor; a much more important ranking factor. In other words, mobile responsive sites will have better search rankings. So what do you...

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Working in Tech: No Code Skills Needed

Technology companies, whether engaged in software development, design, marketing, mobile, or (most likely) all of the above, are great places to work. They offer an opportunity to work in a field that is ever changing and evolving, making for new and exciting challenges. So what if you want to work for a tech company but have no coding or tech experience? You just have to gear your skill set to fit their needs beyond being a developer. I was a bankruptcy attorney before I became a Marketing Analyst for Amadeus Consulting, a custom software and mobile app development company....

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