Archive for July, 2012

By Kenzie Rodriguez on July 24th, 2012

Update: iOS Distribution Trends

Several months back, I published a blog called “Uncovering iOS Distribution Trends” to help shed some light on the state of iOS fragmentation (or lack thereof). This is juicy information that our Marketing and Mobile teams utilize to make important decisions about which OS’ to support, when to advise our clients to upgrade their apps, and which devices/OS’ to test our apps on. The problem is, Apple isn’t as transparent about their usage and distribution data as Google is, I suppose because fragmentation is rarely an issue due to the company’s effective approach to new device and iOS launches.

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By Kenzie Rodriguez on July 24th, 2012

Enterprise IT Strategy: Mobile Device Management

The rapid adoption of mobile devices in the realm of enterprise business creates a multitude of opportunities for the optimization of corporate processes, but the implementation of new technology always comes in tandem with new, puzzling IT challenges. The flexibility granted by the adoption of smartphones, tablets and other mobile devices can also prove to be a security nightmare for many companies if the correct IT infrastructure is not in place. Furthermore, the market for mobile technology is rapidly changing, along with the languages and 3rd party tools that support them. Staying on top of innovations in this field is a job on its own.

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By Kenzie Rodriguez on July 23rd, 2012

2012 Mobile Trends: Implications for Investing in Enterprise App Development

More than any technology that has been introduced in the last decade, mobile devices have changed the way that consumers access, interpret and disseminate information. This trend is getting stronger every year, and mobile and technology analysts continue to predict that the impacts smartphones, tablets and cloud computing will have on our lives. One Pew Research Center study even forecasted a complete shift to mobile payments by the year 2020, eliminating the need for traditional cash currency, checks and even debit/credit cards. While this and some of the other mobile-only scenarios seem far-fetched, and even a bit scary to some, it is clear that we are fast approaching a mostly-mobile lifestyle.

Featured • Mobile Technology Watch

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By Kenzie Rodriguez on July 20th, 2012

User Experience Best Practices in Action: The New Amadeus Consulting Website

Alright guys, it has been hard for me to hold this in for so long (and you may have noticed already) – we have been working furiously for the last couple months on redesigning our website, and I can now happily announce that its finally live!

Digital Marketing Insights • Featured

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By Kenzie Rodriguez on July 20th, 2012

The Special Sauce of SalesForce

There are several tools that the Amadeus Consulting Marketing Team couldn’t function without, but by far the one we love the most is SalesForce. Here’s why.

Digital Marketing Insights • Featured

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By Todd McMurtrey on July 13th, 2012

On-Site SEO – Deeper ideas for Website Optimization

The Boulder SEO Meetup Group discusses advanced deas for Search Engine Optimization (SEO) and Digital Marketing, including ideas for deep website optimization.

Digital Marketing Insights

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By Guest Author on July 12th, 2012

The Know-It-All Guide to Multivariate Testing

If you think that it’s time your site got a facelift, then you’ve got to learn a thing or two about testing before you even think of implementing any changes. Before we go into why you need it, let’s take a look at several testing techniques that are being used by a number of big-name sites and companies today.

Digital Marketing Insights • Featured

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