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Archive for March, 2012

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California to Add Mobile Applications to Online Privacy Protection Act

California to Add Mobile Applications to Online Privacy Protection Act

Apple, Google, and four other major technology companies have teamed up with California to work toward ensuring that all mobile apps comply with the California Online Privacy Protection Act, a law requiring that all online services “conspicuously post a privacy policy.”

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Is Google Really Punishing Over Optimized Sites?

Is Google Really Punishing Over Optimized Sites?

The SEO community is concerned that Google will punish over optimized sites. Learn what this announcement really means and why it doesn’t change anything.

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Client Spotlight: Veebow Mobile Couponing App

Client Spotlight: Veebow Mobile Couponing App

Veebow was founded by Tom Vitale and Edward Loew to connect buyers with savvy companies through local, regional and national special deals using a free application on smart phones and mobile devices. Named after Tom Vitale’s nickname for wife Valerie Bertinelli, Veebow came to Amadeus Consulting for mobile application development, mobile support and strategic consulting direction.

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Industry Spotlight: Social Media’s New Contender: Pinterest

Industry Spotlight: Social Media’s New Contender: Pinterest

The social media industry is always moving and changing, and with all the entrances to the market every year, it can be really hard to keep up. A lot of these newcomers flop, but every now and then something sticks. Pinterest is one of those newcomers that is going nowhere but up. Pinterest started in [...]

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Recycling Your Tech Gadgets: Go Ahead and Upgrade

Recycling Your Tech Gadgets: Go Ahead and Upgrade

After an educational presentation from Eco-Cycle at the Amadeus Consulting office yesterday, I realized not only how important sustainable initiatives are, but also how confusing the rules of recycling can be. The lines are especially blurry when it comes to recycling electronics, and often times the correct resources and facilities needed to appropriately recycle old gadgets are not well-known or hard to find. Here is some information about why, how and where to recycle your old devices so that you can help the planet and make room for all that new tech that you are dying to get your hands on.

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SEO Tools, Tricks, and Resources

SEO Tools, Tricks, and Resources

A list of SEO Tools for Search Engine Optimization, as well as a discussion of how search engine consultants to use the tools for website marketing.

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Presenting at Mobile Payments Conference

Presenting at Mobile Payments Conference

John Basso recently presented at the Mobile Payments Conference about developing a mobile app for your company. Learn more about the future of mobile payments.

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Making the Most of Meetups: Why Networking Shouldn’t Be All Work and No Play

Making the Most of Meetups: Why Networking Shouldn’t Be All Work and No Play

We all know that social and business networking shouldn’t be solely confined to the digital realm, but all of those convenient online social tools we have make it so easy to avoid human interaction. Well knock it off! Leave the cube, give your game face a rest, and head to your local Meetup for some good old-fashioned networking, and maybe even a drink or two. You’ll walk away with valuable industry knowledge, and if you’re lucky, some great friends.

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Mobile App Gamification Strategy: Learning from the Success of EpicMix

Mobile App Gamification Strategy: Learning from the Success of EpicMix

Adding game mechanics into non-game applications through gamification is a fantastic way to condition consumer behaviors and increase user engagement. EpicMix, a free app from Vail Resorts, shows how satisfying user desires with game dynamics can have a positive impact on customer loyalty, referral rates, and participation.

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Facebook Fundamentals: Redirecting Your Social Media Strategy for B2B Marketing Success

Facebook Fundamentals: Redirecting Your Social Media Strategy for B2B Marketing Success

Facebook marketing tactics are a no-brainer for B2C companies, but what about all us B2B people? The trick to achieving success through social media in the B2B realm is to redefine your measure of success for your campaign altogether, and Amadeus Consulting can help you do just that.